Digital Marketing Lead


Hungry Lion – Cape Town, Western Cape
Job
Insights



Job details
Job Type
Permanent

Full Job Description
Hungry Lion prides itself on sharing MORE with its customers by delivering tasty fried chicken with MORE flavour and MORE value. Operating in seven African countries, with over 200 restaurants, the brand strives to provide high-quality products at affordable prices in a modern fast-food environment.

Hungry Lion is a young, fun, dynamic and growing company full of opportunities with little to no corporate politics. Our mandate is to enlist smart, creative and hard-working people. We, at Hungry Lion, can promise that you won’t be bored as long as you are prepared for a challenge, enjoy collaboration and want to build something great.

The digital marketing lead leads the Hungry Lion Digital Department. This role works collaboratively with the wider marketing team to provide the digital strategy and ensure ongoing improvement to the organisation’s delivery of online communications. The incumbent must have a strong understanding of digital landscapes and is expected to manage Google My Business Listings and coordinate digital campaigns on third party delivery services (Uber Eats, Mr D Food) for the business.

REQUIREMENTS

Qualification in digital marketing, or a related qualification, and/or demonstrated capability through past employment experience.
Minimum three years’ experience in a similar digital marketing role, with digital communications within a professional context.
Experience in managing and executing online content to meet a range of organisational objectives and audience needs.
Proven experience delivering effective and innovative digital campaigns.
Solid understanding of web metrics and digital analytics, with the ability to generate, analyse and interpret data and to present recommendations for continuous improvement.
Strong understanding of current online marketing concepts, strategy and best practice.
Experience in identifying communication opportunities that enhance the organisation’s reputation and build stronger connections with the community
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